this campaign for Tinder stems from a question that has been on our minds for months: how do we envision new relationships?

we’re used to talking about dating in terms of what to avoid; we wanted to try the opposite: to talk about what’s worth seeking out.

from this idea came “L’estate è troppo corta per…”: a series of small, contemporary reminders that aren’t meant to lecture, but to remind us that our time is too precious to waste on dynamics that make us feel less free, less heard, less like ourselves.

the full campaign is available at donnexstrada.org or online by searching for “L’estate è troppo corta per…” or in Tinder app.

graphic design & art direction: rebecca venzi

creative direction & copy: bianca hirata

in collaboration with: DONNEXSTRADA, Tinder Italia and the Match Group communications team